Solutions · Fashion & apparel
DMAI Pro for Fabric & haberdashery
Fabric shops and haberdasheries showing fabrics in photos and videos on Instagram and taking by-the-metre orders via DM and WhatsApp. Common questions: 'price per metre? width? composition? is that the real colour? how many metres for an abaya/dress?'. Since colours vary on screen, daylight videos and swatches matter. Cut fabric can't be returned, so colour and length must be confirmed before cutting. Wholesale customers (tailors and workshops) buy by the roll.
Questions your customers ask
Each is answered from your own information.
Price per metre?
How wide is the fabric?
What's it made of? Cotton?
Is this the real colour?
How many metres for an abaya/dress?
Do you sell less than a metre?
6 ready flows
Order fabric by the metreConfirm code, true colour and length before cutting, then take payment
Swatch requestSend small samples so the customer sees real colour and hand-feel
Buy notions & colour matchFind thread, zips, buttons or lace to match the customer's fabric from a photo
Wholesale & roll inquiryTiered pricing, roll stock and freight for tailors and workshops
Payment & shipment trackingCollect receipt/payment and report cutting and shipping status
Colour, length or defect issueFairly review complaints before the customer cuts or sews the fabric
Sales stages
- First message / fabric code
- Colour video sent
- Swatches sent
- Awaiting payment
- Cut & packed
- Shipped
- Repeat tailor/wholesale
Instagram ideas
- 'Daylight test' reel of fabric colours + comment 'CODE' → price DM
- Colour-range carousel with codes on each image
- 'Yardage guide' highlight for abayas, kanduras and dresses
- 'New arrivals' story with a question sticker
A reminder sent automatically
Hi again 🌸 We're holding your length — shall we cut it?