Solutions · Food & beverage
DMAI Pro for Meal-plan subscription
Healthy and diet kitchens selling weekly or monthly subscriptions of calorie- and macro-counted meals delivered daily. Before signing up, customers ask about calories, menu, taste, allergies, delivery days and pausing. After signing up, most messages are about changing meals, skipping days, address changes, late drivers and renewals. Retention (renewal) is the business's most important metric.
Questions your customers ask
Each is answered from your own information.
How much are the plans?
Can I see the menu?
Are the calories accurate?
How much weight will I lose?
Can I pause if I travel?
Do you deliver on weekends?
6 ready flows
Start a subscriptionRecommend the right plan from goal and calories and sign up with payment
School lunchbox sign-upEnrol a child respecting school rules, allergies and the school calendar
Choose this week's menuSend next week's menu and collect choices before the kitchen cut-off
Pause, skip a day or change addressSelf-serve the common subscriber requests within the 24/48-hour cut-off
RenewalRemind and renew before the period ends, with an option to change plan
Late or wrong deliveryFast response to late drivers, wrong meals or allergy conflicts
Sales stages
- Inquiry
- Plan suggested
- Trial
- Active subscriber
- Paused
- Renewal due
- Churned
Instagram ideas
- 'A day on 1500 kcal' reel + comment 'PLAN' → DM with prices
- Weekly menu story with a favourite-dish poll sticker
- 'Subscription FAQ' highlight (pause, delivery, allergies)
- 'Back to school' lunchbox campaign in late summer
A reminder sent automatically
Hi again 🌿 Sign up tonight and we'll start on Thursday. Any questions?