Solutions · Education
DMAI Pro for Online course creator (info-products, webinars, cohorts)
Educators and edu-influencers selling recorded courses, webinars, live workshops, cohorts, coaching and digital downloads (e-books, templates) — from Instagram marketing and trading to cooking, design and coding. Their funnel lives on Instagram: reel → keyword comment → free gift (lead magnet) by DM → free webinar sign-up → limited-seat/time-limited offer. Message volume spikes on launch days, and instant replies directly drive sales.
Questions your customers ask
Each is answered from your own information.
How much is the course?
Can I pay in instalments?
How long do I have access?
I'm a total beginner, is it for me?
Can I get a refund if I'm not happy?
Is the webinar recorded?
6 ready flows
Comment to DM (free gift)Turn a comment into a lead by sending the gift and capturing a number
Webinar registrationOne-tap webinar sign-up and a higher show-up rate
Course sales & paymentAnswer pre-purchase questions, handle objections and send the payment link
Cohort / mentoring applicationScreen applicants for the premium programme and book a consultation call
Student supportResolve access, login and content questions
Corporate training inquiryCapture company needs and book a call to prepare a quote
Sales stages
- Comment / first message
- Lead (got the gift)
- Webinar registered
- Attended webinar
- Saw the offer
- Awaiting payment
- Student
- Second purchase (upsell)
Instagram ideas
- Educational reel with the CTA 'Comment X and I'll send you the file' (proven ManyChat pattern)
- Launch story with a link sticker + 'reply: webinar'
- Instagram Live → keyword in live comments to get the discount link
- Ice breakers: 'Where do I start?' / 'Course price' / 'When's the free webinar?' / 'I have an access problem'