Solutions · Health & medical

DMAI Pro for Optician & eyewear store

Opticians and stores selling prescription glasses, sunglasses, contact lenses and solutions, usually with an optometrist for eye tests. On Instagram they sell with photos of new frames, sunglass brands and frame try-on videos. The prescription order flow: choose a frame (in store or via photo/video) → get the prescription (SPH, CYL, AXIS, ADD and pupillary distance PD) → choose lenses (single vision, bifocal, progressive; thickness/index, blue-light, photochromic, anti-reflective) → deposit → 1-7 days to make → pickup or delivery. Common questions: «Is this frame in stock?», «How much are blue-light lenses?», «If I send my prescription can you make them?», «Are the sunglasses original?».

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Questions your customers ask

Each is answered from your own information.

How much is this frame? Is it in stock?

How much are blue-light lenses?

If I send my prescription, can you make them?

What's PD? How do I find it?

How many days until it's ready?

Are the sunglasses original? UV400?

6 ready flows

Prescription glasses orderCollect the prescription, choose frame and lenses, take a deposit and log the order

Frame & sunglasses inquiryAnswer stock, price and authenticity for a frame/sunglasses from a post

Frame recommendationSuggest frames based on face shape and taste

Eye test bookingBook an eye test

Contact lens & solution reorderRepeat lens purchase with the stored power

Ready notice & aftercareNotify pickup and handle vision issues or frame adjustments

Sales stages

First message
Frame/lens inquiry
Prescription received
Quote sent
Deposit paid
In production
Ready for pickup
Delivered
Repeat customer

Instagram ideas

Frame try-on reels with comment «frame» for price and available colours
Seasonal sunglasses collection story with reply-to-order
Ice breakers: «Glasses from my prescription», «Lens prices», «Eye test», «Order lenses»
Explainer videos «What is PD?» and «Lens types explained»